Fashion Week Panama
The largest and most important fashion event in the region is produced in Panama City by PHYSICAL. The No. 1 modeling agency in the country with more than 25 years leading the local market. More than a dozen editions of the Panamanian fashion week support the success of a project that positions Panama as the official fashion headquarters for a week. The most renowned local designers and leading figures of design and haute couture at international level come together in this annual call to creativity made clothing where it is used to market only the best products and services related to a "lifestyle fashion".
Pursuing their dreams and motivated by their infinite passion for fashion, the visionary team of the modelling agency and production house Physical, took the initiative 12 years ago to start a project that without planning it, years later, would change the history of fashion in Central America.
The objective was to make the event, which would last several days, serve as a platform to promote Panamanian talent both nationally and internationally; models, designers and artists in general. It also created the perfect environment for brands from various fields to showcase their products and services to an audience eager for new proposals and passionate about fashion trends.
Over the years, the event evolved, its growth forced to reinvent the production and rename it: Fashion Week Panama, a production that was born with new ideas, presenting a new structure and achieving a better reach in international exposure and positioning in Central America.
The international media have baptized the event as the largest and most important fashion production in Central America... Currently, designers from various countries around the world exhibit their creations on the platform of Fashion Week Panama, likewise, emerging designers who are presented in the Panamanian fashion week, manage to obtain a very positive international recognition for the growth of the fashion industry in Panama.
During the last few years, the production has gone a little further, agreements and alliances have been made with productions in other countries such as DominicanaModa, Honduras Fashion Week, Ecuador Fashion Week, with the purpose of exchanging artists and information that contribute to the growth of the industry in our countries.
Panama becomes the centre of attention for lovers of global trends and fashion becomes the most important marketing tool, positioning the products that generate a trend to follow, from various areas; technology, nutrition, personal care and many more.
The catwalks of Fashion Week Panama oblige and demand designers to make a proposal for the most demanding consumers. Proposals with coherence, design and quality finishes that allow the thousands of visitors to the event have the opportunity to appreciate the variety of proposals, many of them rescuing part of the values of the ancient craftsmanship of Panama.
21 de setiembre de 2021 - 27 de setiembre de 2021